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WHO WE ARE

“In 1998, I established Visual Impact, an interior consultancy. This followed my career in visual merchandising, styling and the operation of my own antique interiors store. I have always had such a love of interiors and am inspired to help my clients achieve their dream home. I feel it is so important to listen closely to your customers, take on board their desires and help them to create a living space that works for them personally. I love the excitement when you push a client’s boundaries and take them out of their comfort zone to create a look they could never have imagined or had the confidence to orchestrate themselves. To see their enthusiasm and appreciation of the end result is so rewarding.”

Visual Impact is based in Sydney and was founded in 1998.  The firm’s designer has worked on residential projects ranging from as simple as colour consulting to as intricate as custom designed cabinetry & complete interior restyling for real estate sales. Karen has also written numerous design articles for the leading design and decor magazines in Australia including House & Garden magazine & Renovate magazine.

The key to great design is capturing the spirit of the client and the essence of the space and Visual Impact aims at showcasing the clients style and taste while utilising the space to it’s full potential. Visual Impact is a full ser­vice firm spe­cial­iz­ing in mid to high end res­i­den­tial pro­jects. Our priority is listening to clients and working with them to develop a design concept that is functional and represents their design aesthetic.  We collaborate closely with clients to make sure the design is exactly what they are looking for, whether it be as simple as selecting paint colours to as extensive as a complete design package.

Every project is different, but we start with an initial consultation in which a client can openly collaborate with a designer to discuss preferences, budget and project scope.  We then set out to transform you space based on the initial discussions – be it as elaborate as new furniture, paints, decor and fabrics or as simple as re-arranging your space and styling it according to it’s best form and function.

Design Services

Our services range from Colour Consulting through to the intricate art of custom designed furniture created specifically to complement your home.

View Our Portfolio

We have worked on a range of projects over the last 19 years and here are a few of the highlights from those projects.

What they say


  • “Karen is practical in her approach and responds to her clients needs and budgetary requirements whilst delivering outstanding results.”

    J. Williams, Castlecrag
  • “Working with Karen is always a pleasure. I have learned to trust her suggestions, and I‘m always thrilled with the result. Our home now reflects our taste and lifestyle perfectly.”

    P. Poole, Curl Curl
  • “A friend recommended Visual Impact and after speaking to Karen about my ideas and tastes I was stunned at how quickly she managed to achieve the look that was perfect for my house and my lifestyle. I was so happy with the outcome that I decided not to sell.”

    L. Venn, Bayview
  • “Karen sourced everything from our loungebedroom decor to the carpet, bathroom vanities, tiles and everything in between. It really made the whole process so much easier for us. I would recommend a consultation to anyone who needs a helping hand. It is peace of mind that you’ll get it right the first time. And to top it off, we got a record price when we sold!”

    K. Murray, Frenchs Forest
  • “Karen did a great job designing and sourcing everything from “cushions to carpets” and “pictures to plants” to turn a dull house into a  designer home.”

    G. Chandler, Belrose

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In the Media

We’ve had the privilege of sharing our unique design and style tips in some of Australia’s leading home and design magazines.

House & Garden
House & Garden

Ask an Expert

Karen has had the privilege of being a contributor on style and design expertise for House & Garden magazine

Renovate & Extend
Renovate & Extend

Contributor

Karen has contributed articles for Australia's leading renovation magazine

Peninsula Living
Peninsula Living

Contributor

Karen has written for local magazine Peninsula Living as a guest contributor for her expertise and knowledge of interior decorating.

Renovate
Renovate

Expert Contributor

Karen has had the privilege of having a regular segment on style and design expertise for Renovate magazine

The key to great design is capturing the spirit of the client & the essence of the space

Contact Us